France has been the world's most popular tourist destination for quite some time, a country with which almost every traveller has a relationship. Many dream of its joie de vivre shown by the countless restaurants, picturesque villages and world-famous gastronomy. Some come to follow the trail of France's great philosophers, writers and artists, or to immerse in the beautiful language it gave the world. And others still are drawn to the country's geographical diversity with its long coastlines, massive mountain ranges and breathtaking farmland vistas. France seduces travellers with its unfalteringly familiar culture, woven around cafe terraces, village-square markets and lace-curtained bistros with their plat du jour chalked on the board. France is about world-class art and architecture. It seduces with iconic landmarks known the world over and rising stars yet to be discovered. This country's cultural repertoire is staggering – in volume and diversity. Food is of enormous importance to the French and the daily culinary agenda takes no prisoners. But French gastronomy goes far deeper than just eating exceedingly well. Its experiential nature means there is always something tasty to observe, learn and try. The rhythm of daily life exudes an intimacy that gets under one’s skin, embracing the luxury of simple, everyday rituals being transformed into unforgettable moments. France is a country of rich emotions and turbulent politics but also a place of rational thinking and Enlightenment treasures. Above all, it is renowned for its cuisine, culture and history.